Airbnb SEO tips

02/08/2023

Airbnb SEO tips for Airbnb hosts - Updated January 2024

Improve your Airbnb SEO ranking - get more bookings

As a rental property manager, your number one goal is to make people book your place. But before you can land a booking, potential guests need to find your listing. If you're not on the first couple of pages of Airbnb's search results, then you're unlikely to get many inquiries.

Spanish version: Consejos de SEO de Airbnb para anfitriones de Airbnb.

With 100's or even 1000's of Airbnb listings in the most popular areas, and more listings added every day, you better stay ahead of your competitors.

The following tips will help your listing appear higher in the Airbnb search engine, which in turn will lead to more visitors, more bookings and more money.

Airbnb SEO tips for improved ranking in search

The following factors seem to influence your listings ranking in the Airbnb search engine:

# Links pointing to your listings

External links pointing to your Airbnb listings will help your listing appear higher in search. For this reason, you should always advertise your Airbnb listing on external websites and social media (for example Facebook, Twitter etc) when possible.

Are you not listed at Airbnb yet? Try the Airbnb Income Calculator to see how much you can earn or Host an Experience

# The Title

Create an attention grabbing title to attract visitors to your ad. As the title is the first thing guests see, it must catch their attention. Your Airbnb title should create an impression of a very sought-after rental that will meet all the expectations of your guests. It is a good idea to include suggestive words to compose a great title.

Airbnb allows up to 50 characters for an Airbnb title, make the most out of this limit ! Use abbreviations and symbols when there are several features you want to include.

# The Photos:

Choose the right photos

Have at least 20 high resolution pictures on your listing

Airbnb verified photos seem to help on Airbnb ranking. Airbnb offers a professional photography service to get Airbnb verified photos.

# Profile and description:

Include a place or landmark in the title of your listing. Repeat the landmark name in the summary and in the detailed description.

Make sure your profile and your listings are complete. Remember to complete the amenities, home safety and guidebook sections. Completed profiles and listings seem to rank higher among Airbnb listings than other listings.

Super host listings seem to appear higher in search (not verified)

Correct language without spelling or grammar mistakes. Get a professional to review your Airbnb listing.

The price. Check the average price for similar listings in your area and adjust your price accordingly. The Airbnb host assistant section will give you a better understanding of the market.

# Airbnb Response time and response rate

Respond quickly to every inquiry

Another important factor for Airbnb SEO is the response rate. Make sure to answer all inquires as fast as you can. A short response time and a high response rate will boost your listing in Airbnb search.

Airbnb rewards hosts that respond to all initial inquiries within at least 24 hours.

Instant booking can influence your ranking in a positive way as instant booking has positive effect on your response time, which is an important ranking factor.

If you can't provide a complete response, reply with a simple "I'll get back to you shortly."

# Reviews

A large number of reviews and many 5 star reviews are still one of the most important factors.

Airbnb Superhosts get a badge that make them stand out in search

Are you not listed at Airbnb yet? Try the Airbnb Income Calculator to see how much you can earn or Host an Experience

# Social influence

Share your listing on social networks, such as Facebook, Twitter and Instagram. Links from these social media platforms pointing to your listing shows Airbnb that your rental is worthy of highlighting and you'll be reworded accordingly.

Post your listing on all of your social media accounts and ask your friends to like and share it.

Furthermore, the number of times your listing has been added to someones wish list will help your Airbnb listing in search

# Google

Make your listing appear in external search engines (Google, Bing, Yahoo etc) and other search engines by applying general SEO principles, see more on Airbnb keyword search below. This will drive traffic to your profile and listings and improve the chance of getting booked.

Create your own website for your listing. If your listing disappears from Airbnb, you'll still own your own content and be in control.

#Airbnb keyword search

Airbnb has removed it's keyword search feature, meaning potential guests can no longer search for certain amenities on the Airbnb website. Still, adding relevant keywords to your listings description might help your listing show up in search engines such as Google.

And finally...

If you're looking for more bookings and more money, you should consider to put your listing on similar websites to Airbnb, see our complete guide to Airbnb alternatives here

What is Airbnb SEO?

Airbnb SEO refers to the practice of optimizing Airbnb listings and content to improve their visibility and ranking in search engine results. SEO stands for Search Engine Optimization, and it involves various strategies and techniques to increase organic (non-paid) traffic to a website or platform.

How to get a better ranking in the Airbnb search results?

Keyword Research: Identify relevant keywords and phrases that potential guests might use when searching for accommodations. Include these keywords in your listing title, description, and amenities to improve search engine visibility.

Listing Title: Create a descriptive and catchy title that includes important keywords. It should accurately represent the unique features and benefits of your property.

Detailed Description: Write a thorough and engaging description of your property, highlighting its key features, amenities, and attractions in the surrounding area. Use keywords naturally throughout the text.

High-Quality Photos: Include high-resolution images that showcase your property's best features. High-quality photos can attract more clicks and bookings.

Positive Reviews: Encourage guests to leave positive reviews after their stay, as they can contribute to higher search rankings. Provide exceptional service to increase the chances of receiving positive feedback.

External Promotion: Promote your Airbnb listing through external channels such as social media, travel blogs, or local directories. Generating external links and traffic to your listing can boost its visibility in search results.

Local Area Information: Include information about nearby attractions, public transportation options, and points of interest. Guests often search for specific locations or areas, so providing relevant information can improve your search ranking.

Host Responsiveness: Respond promptly and professionally to guest inquiries and messages. Airbnb takes host responsiveness into account when ranking search results, so being attentive can positively impact your visibility.

Amenities and Filters: Make sure to accurately select and provide details about the amenities your property offers. Guests often filter search results based on specific criteria, so it's essential to include relevant amenities to increase your visibility in those filtered results.

Pricing and Availability: Keep your pricing competitive and ensure that your calendar is regularly updated. These factors can influence your listing's visibility and ranking.

It's important to note that while SEO strategies can help improve your visibility on Airbnb, there are other factors that influence search rankings, such as overall booking performance and Airbnb's algorithm. Therefore, a comprehensive approach that includes delivering an excellent guest experience, maintaining positive reviews, and implementing SEO techniques will yield the best results.

How can Airbnb SEO help raise my profit?

Implementing effective Airbnb SEO strategies can potentially raise your profit. By optimizing your Airbnb listing for search engines, you improve its chances of appearing higher in search results. This increased visibility exposes your property to a larger audience, leading to more views and potential bookings. When your listing ranks higher in search results, it tends to attract more clicks from potential guests. A well-optimized listing with compelling descriptions, attractive photos, and positive reviews can entice users to book your property over others, resulting in a higher conversion rate and increased bookings.

Can Airbnb SEO make my listing visible in Google?

Yes, Airbnb SEO (Search Engine Optimization) techniques can potentially improve the visibility of your listing in search engine results, including Google, Bing and other search engines.

Can Airbnb SEO be measured?

Measuring the direct impact of Airbnb SEO on your listing's visibility can be challenging since Airbnb does not provide detailed information about its search algorithm or specific ranking factors. However, you can still measure and track certain metrics to assess the effectiveness of your SEO efforts indirectly. Here are some key metrics you can monitor:

Conversion rate
Ranking in internal search
Direct bookings and inquiries
Search impressions

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